The Margulies Collection
Brief: This campaign was designed to promote an event hosted at The Warehouse, an art studio owned by renowned collector Martin Z. Margulies. The event—a coffee social paired with a viewing of Margulies’ newest collection—aimed to attract attendees who appreciate both fine art and community experiences. The campaign included a series of Instagram posts and stories to provide key event details while visually appealing to art and coffee enthusiasts.
Challenges & Key Insights: Creating a visually cohesive campaign was a key challenge. Early content lacked consistency in fonts and imagery, but refining the design language established a unified look. This project showed the importance of balancing information with visual clarity—using thoughtful layouts and clean design to enhance readability and impact, especially in small spaces like social posts.
Data & Research: Research focused on Martin Z. Margulies’ role in the art world and the cultural identity of The Warehouse. Reviewing past events helped define the audience and tone for the campaign. This background informed visual decisions and ensured all messaging aligned with the venue’s artistic reputation and community focus.